Build a cult brand.
Stop renting attention. We help Aussie brands become cult brands, with entertaining skits rooted in Australian culture and subcultures.
Real creators and actors. Not AI slop.
A 15 minute phone call to see if we're a good fit and get to know your brand. No pitch.
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What you get every month
A creative world for your brand. We find the Australian culture and subcultures your customers already live in, and build recurring characters and series around them.
A monthly batch of original skits, filmed with creators or actors in one shoot. You don't need to be on camera, and you're not on set.
Each original comes with up to three versions, so you can test hooks and take the winners into paid.
Editing and captions on every piece.
A monthly report and review, so each month builds on what earned attention.
One consolidated revision round per batch for basic edits (trims, caption fixes, minor adjustments).
How it works
- 1
Find the World.
We work out the Australian culture and subcultures your customers already live in.
- 2
Build the World.
Recognisable characters, settings and series that feel like creator content, not business content.
- 3
Expand the World.
One shoot a month turns into a batch of original skits, each cut into up to three versions.
- 4
Turn Concepts into Paid Creative.
The strongest ideas become ad-ready, so you have more angles to test without every post being an ad.
- 5
Focus and Scale.
Each month we look at what earned attention, do more of it and drop what didn't.
You send product and approve concepts. We handle the rest.
The guarantee
If the content doesn't start earning more attention, we don't just hand you a report and disappear. We will work for one month for free.
We compare against the median of your last 30 comparable organic posts on one Instagram or TikTok account, after your third batch has been live for the agreed period. Full details are in your agreement.
Your content comes back within 9 days of the shoot.
Questions
Do I need to be on camera?
No. We use real creators and actors, and you're not on set. You send product and approve concepts.
What exactly do I get?
A monthly batch of original skits, each cut into up to three versions, with the concepts, scripts, casting, filming, editing and captions done for you. On the call we'll work out the right amount for your brand.
How long until I get it?
Content comes back within 9 days of the shoot.
What does it cost?
A flat monthly fee, with options depending on how many originals you want each month. We'll walk you through it on the call so you know the exact number before you decide anything.
What's the commitment?
We'll walk you through the terms on the call, so you know exactly what you're agreeing to before you decide anything. There's no setup fee.
Will it look and sound like my brand?
We agree your brand guardrails and approve each concept with you before we film. Skits stay funny and subtle, so your product sits inside a story.
Do you post it for me?
Not as standard. You publish, and we give you the content and captions. Posting and distribution are available on our top package, and we can talk it through on the call.
We already have someone making our content.
Good. We're not replacing them. We add a separate layer built for reach and entertainment alongside your normal content.
What if it doesn't work?
If the content doesn't start earning more attention against your own last 30 posts, we will work for one month for free.
Can you guarantee views or sales?
No, and nobody honest can. We make the creative, not your ads or your funnel. What we do is agree what success looks like against your own recent posts, and show you the numbers every month.
Are the actors real or AI?
Real actors, real places. That's the point.
Ready to build a cult brand?
A quick 15 minute phone call. If we're not the right fit, we'll tell you straight.
We take on 3 new brands a month. 2 spots left for November intake.
Jez Underwood
I'm Jez, the founder. I'll be the one ringing you, on the mobile number you give us, at the time you pick.